The Biggest Barrier to Success

3 10 2012

How is it two people in very similar businesses can have two completely different outcomes?  Whether it is retail, service, manufacturing, or healthcare, we know a company that is growing rapidly while another is going out of business.  Some may argue it’s luck.  Others might say it’s location.  There are even others who would imply that the company was successful because of other outside influences such as political incentives and breaks.

Yet for every success there are ten failures.  These companies may be across the street from each other, or they could be on the other side of the world.  Regardless of the industry, location or political environment, one barrier is pivotal to the success of any business; the habits and beliefs of its leaders.  It is the deep rooted habits that drive the outcomes.  It is the belief system that drives a person to create their own realities.

Much of my work is spent with CEOs helping them understand how their behaviors influence their decisions, actions, and outcomes.  This is very apparent in companies that are caught in the money trap: wanting top dollar for your product but unwilling to spend more than the lowest possible price on anything you purchase.

Our habits attract people who are most like us.  If a leader is constantly haggling to get everything for the cheapest price possible on goods and services, they shouldn’t be surprised that their customers demand the same from them.  It’s the law of attraction.  Whatever you place your energy towards will grow.  Obstacles are visible because you are looking for them.  Opportunities exist but most people miss their chance because they aren’t looking for them.

Bottom line, your biggest barrier to success is often you.  When you accept that, and change your thinking, the right opportunities will begin to present themselves.

Action item:  Struggling with something?  First look to yourself and ask, “What am I doing to create this?”  Can’t figure it out?  Then ask someone else.  A friend, mentor, coach, or trusted advisor are your best options.


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